Parents are looking for transparency they can trust. We were tasked to use transparency to show Nutrition Forward Parents the goodness of Tropicana Kids. Knowing that these spots will predominantly live on mobile, we used the hand gestures that mom is familiar with using to help her interact with the product in an engaging way.
The spots live in a world of construction paper craftiness made to catch the eye and imagination of both mom and kid. All the supporting visuals are paper-crafted items, helping the product and the fruits pop even more in an uncluttered and slightly fantastical environment.
GCD: Nick Allegri | CD: David Santiago | ACD: Dan Miller | Senior AD: Jang Cho | Senior CW: Nate Steele | AD: Natasha Ygsi