DICK'S Sporting Goods - Back to School
DICK'S Sporting Goods wanted to launch the 2019 Back to School season with a bang. They had recently ramped up their inventory with more stylish offerings for kids and teens, as well as expanded their sneaker collection. So in order to inform students a parents alike we created a series of videos where we teamed up with celebrity stylist, Calyann Barnett, showing our viewers how to craft the perfect back to school outfit at DICK'S Sporting Goods. We also wanted to connect with students in a digital space they were already in, so we utilized Snapchat's AR capabilities to create a virtual DICK'S Back to School pop-up right in the app.