welcome!
Midwest born, and Filipino bred - I am a proud Asian American creative working in the ad world. I’m a lover of life and relish in solving a good problem. I like stories, pop culture and things powered by the internet. I fervently believe that culture is created in the comment section.
In my high school career class I gave a presentation about my, "Future Career as a Creative Director" and I'm still trying to live up to that PowerPoint presentation of future me.
Associate Creative Director, Chicago, IL 📍
the work
notable brands
experience
2022 - PRESENT
FCB (CHICAGO)
ASSOCIATE CREATIVE DIRECTOR
With a goal to authentically connect with Gen Z, I helped spearhead the creation of Hidden Valley Ranch’s newest creative platform & brand strategy. I personally oversaw and styled the new creative direction of the brand’s visual identity. And, along with my partner, we led the conception, creation and strategy of HVR's social media presence on both TikTok and Meta platforms.
2018 - 2020
VML (KC)
ART DIRECTOR
Concepted, designed and helped mold 360 degree campaigns for Brisk, Propel Water and BASF Agriculture. Specialized in bringing campaigns to life in the digital and social space with DICK'S Sporting Goods. Helped present in several new business pitches and have experience in interacting with and presenting work to clients.
2015 - 2016
WE ARE ALEXANDER
JUNIOR ART DIRECTOR
As a member of the Trade Marketing team I created hyper-local and direct-to-consumer experiences for Anheuser-Busch brands. Including Budweiser, Bud Light, Stella Artois, and Michelob Ultra. I specialized in e-commerce and social projects.
2020 - 2022
VML (WEST)
SENIOR ART DIRECTOR
Crafted and helped to build the social voice and presence for Oculus, the virtual reality headset by Facebook. Also helped to guide the junior and mid-level teams in concepting and content creation.
2016 - 2017
BERNSTEIN-REIN
ART DIRECTOR
Created, curated, and designed content for print, digital, and social mediums. I honed my skills in digital design and video production on brands such as McDonald's, Discover, Gold's Gym and Veterans Community Project.
recognition
get in touch
Drop me a line if you want to get in touch, or just to say, "hello!"
Interested in collaborating? Sounds great!
Want to compare Letteboxd top 4s, TikTok drama, or lobby for which countries I should visit next? Even better.
Hit my email - I can't wait to hear from you!