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welcome!

Midwest born, and Filipino bred - I am a proud Asian American creative working in the ad world. I’m a lover of life and relish in solving a good problem. I like stories, pop culture and things powered by the internet. I fervently believe that culture is created in the comment section.

 

In my high school career class I gave a presentation about my, "Future Career as a Creative Director" and I'm still trying to live up to that PowerPoint presentation of future me. 

Associate Creative Director, Los Angeles, CA 📍

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portfolio

the work

notable brands

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Experience

experience

2022 - 2024

FCB CHICAGO

ASSOCIATE CREATIVE DIRECTOR

With a focus on authentically engaging Gen Z, I helped lead the development of Hidden Valley Ranch’s new creative platform and brand strategy. I personally directed and styled the brand’s refreshed visual identity, ensuring it resonated with this key audience. Along with my partner, we also pioneered the conception, strategy, and execution of HVR’s social media presence on TikTok and Meta, establishing a dynamic and relatable voice for the brand across these platforms.

2018 - 2020

VML (KC)

ART DIRECTOR

Concepted, designed and helped mold 360 degree campaigns for Brisk, Propel Water and BASF Agriculture. Specialized in bringing campaigns to life in the digital and social space with DICK'S Sporting Goods. Helped present in several new business pitches and have experience in interacting with and presenting work to clients. 

2015 - 2016

WE ARE ALEXANDER

JUNIOR ART DIRECTOR
As a member of the Trade Marketing team I created hyper-local and direct-to-consumer experiences for Anheuser-Busch brands. Including Budweiser, Bud Light, Stella Artois, and Michelob Ultra. I specialized in e-commerce and social projects.

2024 - PRESENT

DEUTSCH LA

ASSOCIATE CREATIVE DIRECTOR
Led a 360-degree campaign for Taco Bell's 60th anniversary, from concept to production. This included creating over a dozen social assets, film, a digital quiz, an app takeover, and a launch activation. I also stepped in as creative lead of Taco Bell’s highly successful Value Luxe Box campaign. By building strong relationships with account and production teams, I efficiently managed timelines and exceeded client expectations, driving seamless collaboration throughout the process.

2020 - 2022

VML (WEST)

SENIOR ART DIRECTOR
Crafted and helped to build the social voice and presence for Oculus, the virtual reality headset by Facebook. Also helped to guide the junior and mid-level teams in concepting and content creation.

2016 - 2017

BERNSTEIN-REIN

ART DIRECTOR

Created, curated, and designed content for print, digital, and social mediums. I honed my skills in digital design and video production on  brands such as McDonald's, Discover, Gold's Gym and Veterans Community Project.

recognition

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contact

get in touch

Drop me a line if you want to get in touch, or just to say, "hello!"

 

Interested in collaborating? Sounds great! 

 

Want to compare Letteboxd top 4s, TikTok drama, or lobby for which countries I should visit next? Even better.

Hit my email - I can't wait to hear from you!

natashaygsi@gmail.com

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