GROUPON - THE HOLIDAY UNICORN

I don't know about you guys, but when I think of the holidays, I think of unicorns. And how the best gifts are often unique and one-of-a-kind (much like a unicorn). Normal gifts are fiiinneee, but we wanted holiday shoppers to consider gifting a unique experience from Groupon for the holidays instead. 

But in order to introduce the idea of a Holiday Unicorn we turned to emulate the classic holiday specials of Rankin + Bass. With the creative guidance and expertise of the production company Screen Novelties and the musical scoring of Animal - we were able to bring this magical world to life in a flurry of felt and other practical affects. 

ACD CW: Tracy Silagi | Sr. AD: Natasha Ygsi