DISCOVER CARD BUSINESS - SALLY
Discover's Global Network needed a fast and easy way to tell businesses about their secure payment network.
Thus, Sally was born. Sally and the animated world she lives in serve as a friendly and uncomplicated way to let businesses know about this new product. The subject material is dense so we kept the tone and illustrations light to give the subject some levity. We included streamlined captions as a part of the video to optimize for the "no sound" nature of in-feed videos.
I digitally illustrated and storyboarded this spot as well as led animation instruction and sound design.
CD/CW: Mark Miller | AD: Natasha Ygsi