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STEP IT UP TO FRESH STEP 
 
For the launch of Fresh Step's new platform "Step it Up to Fresh Step,' we created a campaign that challenges cat owners to break free from odor complacency by switching to Fresh Step’s superior odor control. So to truly personify the enemy of odor we created animated “Litter Critters” - disruptive and distracting basic litter particles that humorously portray the daily struggles with litter odor. The campaign positions Fresh Step as the ultimate solution, urging cat owners to reject basic litter and embrace a fresher, odor-free home.

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ACD: Fran Aguera | ACD: Natasha Ygsi

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