Propel Water - Social Campaigns

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Propel tasked us to create content for their Instagram channel that would grow followers organically. So we leveraged the platform's use as a hub for sharable and quotable content. We crafted the following six image posts with light branding, bright touting fun fitness turn-of-phrases that would encourage our followers to save and share to their own followers - hopefully growing our own follower base on Instagram. We also created sharable reaction Giphy stickers that our followers or anyone could use to emphasize their work out experience.