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BASF's Status Herbicide isn’t for everybody. It’s not for the person who paid for a black market root canal. And it’s most definitely not for the person who got a discount tattoo in the back of a van. This herbicide isn’t for the thrill-seekers; it’s for farmers who know the difference between value and price.

How do you shake up the herbicide category and grab the attention of growers and retailers alike? Tell them that our product is not for them. We set up our juxtaposed stories through a series of 3 vignettes produced for print and social videos.

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ECD: Tony Snethen | ECD: Ryan Blum | GCD: Becky Ervin | CW: Randee Harris | AD: Natasha Ygsi

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