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TACO BELL LUXE CRAVINGS BOX
The Luxe Cravings Box is a $7 combo box that punches way above its weight. And during a time when 'inflation' is always at the top of the news cycle, getting three full-sized items, plus a side and drink, all for just $7 *is* luxury. In order to showcase this, our goal was to present the food in a setting that feels lush, premium and delicious. Luxe For Less is Taco Bell's most successful meal deal campaign currently in market. Sales improved immediately after the launch of this campaign.
ACD CW: Caroline Johnson | ACD: Natasha Ygsi
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